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Warming Up Our Target Audiences With The Right Symbols, Issues And Memories

 

 

This radio spot evokes just one particular framing of the Democratic “tradition.”

 

The biggest single reason that voters still give for why they support the Democrats is that the Democratic party cares about regular working people – and the Republicans primarily represent the very wealthy and the large corporate interests.

 

And while the Democrats’ massive historic 30-point margin as the “party of working people” is now long gone (including our historic margin on the trade issue), if we start right now with the right messaging, we can regain enough of our margin to defeat Trump and the Republicans in 2020 in the critical areas, such as the swing industrial states of the Upper Midwest.

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